
In 2017, 63% of businesses were using video as a marketing tool. In 2018 that number rose to 81%. And in 2019, 87%. This is part of the reason why many businesses jumped on the bandwagon and started publishing videos consistently.
So today, I'm going to show you how to use video marketing to grow your business, even if you're in a so-called "boring" industry like SEO. Stay tuned.
Video marketing is powerful no doubt. And a lot of it has to do with accessibility. We watch videos on our computers, mobile devices, and TVs. In fact, go to a metropolitan area like New York, Las Vegas, Hong Kong, or wherever, and you'll likely see videos playing on billboards.
And the numbers speak for themselves.
In a 2018 study, it was reported that 85% of US internet users watched online video content every month. So with such high demand for video content, how do we use it as business owners and marketers to actually drive revenue?
To answer that, let's first define video marketing. Video marketing is using videos to promote and educate your target audience. It's also used to increase brand awareness and social engagement, allowing you to reach new and bigger audiences.
Now, video marketing doesn't mean you have to create shows or be a personality that people fall head over heels for. A report from Hubspot Research shows that 54% of consumers want to see videos from brands, which was higher than any other content type.
Video is powerful for a few reasons.
First, it allows you to demonstrate concepts faster and more clearly. For example, when you're watching a video, you're using your sense of hearing and your sense of sight together, creating a rich learning experience. Whereas text-based content limits you to just sight.
Second, video allows you to create a personal connection with viewers, which shouldn't be undermined
And there are different kinds of videos that consumers want to see. One of such videos is called 360 degree video. These immersive-style videos use fisheye lenses to place users in the center of the action, allowing them to pan around the room with their smart device.
If you are looking at creating 360° Virtual experiences for your business (and for your clients) that engage visitors with 360 DEGREE VIDEOS of your business/product with INTERACTIVE HOTSPOTS… allowing visitors to get more details and even BUY directly from inside your video (i.e. turning your video tour into a LIVE ecommerce Store with 24/7 Live Video Chat Facility) ...Get Ready for the New VideoTours360 App.
I decided to do an in-depth review based on the raving buzz around this software VideoTours360 is something that is revolutionary…much needed… and solves a BIG problem for your all businesses.
We’ll cover how it works, who it’s for, how much it costs, the incredible bonuses, what the upsells are, and the pros and cons of this new tool, so you can make a more informed purchase decision… and of course, if it’s right for you.
Not bad… right?
Alexandra
Real estate 3.0, real estate at your fingertips
www.objectif-360.com
contact@objectif-360.com
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